Structure, transparency and access.

I am a dog owner, and dogs have been a natural part of my life for as long as I can remember. In the picture is my dog Cool, a German shepherd who means a great deal to me and who also reflects my commitment to purebred, healthy dogs.

The idea for ProBreed grew out of the need for a clearer, more collected way to find suitable stud dogs. In Sweden there is plenty of information about puppies, but finding and comparing stud dogs has been far harder. ProBreed was built to bring structure, transparency and accessibility to breeding work.

ProBreed is designed to be simple to use while resting on responsibility and knowledge. The service is intended for purebred dogs, and health is central to it. That is why health information is mandatory — to me, the animals' wellbeing always comes first.

I stand behind the idea and the vision for ProBreed, and my ambition is for it to keep developing and in time become an obvious tool for breeders across the Nordics.

If you have questions, thoughts or ideas, you are very welcome to get in touch.