A Swedish Elkhound engraved in white on blue, its front finished and its hindquarters still bare construction lines
Breeding platform for dogs
The future of breeding starts here
ProBreed brings the register, the pedigrees and the inbreeding coefficient together in one platform. Better grounds for the decision, before the mating.
We are building ProBreed into a full-scale app here on the site.
Open for breeding right now
The stud animals
Males and females looking for a breeding partner. Filter by breed, sex and region.
The profiles below are examples showing what a listing looks like. The real stud animals are with ProBreed.
10 stud animals
Nordvindens Rask
Breed: Jämthund
- Born
- Apr 2022
- Inbreeding coefficient
- 1.6 %
Västerviddens Nero
Breed: Tysk schäferhund
- Born
- Sep 2021
- Inbreeding coefficient
- 3.1 %
Solsidans Vega
Breed: Shetland sheepdog
- Born
- Feb 2023
- Inbreeding coefficient
- 2.4 %
Gyllenskogens Ludde
Breed: Golden retriever
- Born
- Jun 2020
- Inbreeding coefficient
- 0.9 %
Sjövikens Onyx
Breed: Labrador retriever
- Born
- Nov 2022
- Inbreeding coefficient
- 2 %
Hagmarkens Siri
Breed: Border collie
- Born
- May 2022
- Inbreeding coefficient
- 1.2 %
Bergsgårdens Teo
Breed: Berner sennenhund
- Born
- Mar 2021
- Inbreeding coefficient
- 4.1 %
Strandhagens Flisa
Breed: Nova scotia duck tolling retriever
- Born
- May 2023
- Inbreeding coefficient
- 3.6 %
What you get
Four things, done properly.
- 01
Search and filter
Breed, sex, location, age, titles and health tests — sort by newest, oldest or breed.
- 02
Health and lineage
Health status in the profile, a two-generation pedigree and a calculated inbreeding coefficient.
- 03
Chat with the owner
Message the owner directly and get a notification the second someone replies.
- 04
Built for more species
Dogs today. Cats and horses are next, on the same model.
A DNA double helix engraved in white on blue, finished at the bottom and still bare construction lines at the top
Inbreeding
Kinship does not show on the dog.
Two dogs can look like a perfect match and still share a grandfather. ProBreed reads kinship from the pedigree and gives you the number before you decide.
Pedigree
Three generations, calculated as you type
Enter the sire and the dam. ProBreed fills in the rest from the register and works out the inbreeding coefficient on the spot.
Example from the register
Nordvindens Rask
Jämthund
Inbreeding
Calculated over three generations.
How it works
From account to contact in three steps
No hassle, no middlemen. You decide who you reach out to.
- 1
Create an account
Free to register and start browsing the stud animals.
- 2
Find the right animal
Filter until you find a combination you genuinely believe in.
- 3
Get in touch
Message the owner directly. The rest you settle between you.
Why
The information for the right mating already exists.It just lives in the wrong places.
Scattered across groups, forums, private messages and old certificates. ProBreed gathers it, makes it searchable, and hands the decision back to the person who has to make it.
Health data that travels with the dog
- HD
- A
- ED
- 0
- Ögonlyst
- UA
- DNA
- Fri
Species
Starting with dogs. Built for more.
The platform is built to grow — same filters, same safety, more species.
- DogLive nowLive
- CatNext upSoon
- HorseOn the roadmapSoon
The app
We are building a full-scale app here on the site.
Search, list, chat and keep track of your contacts — straight in the browser, with nothing to download.
- 01Search by breed, name and location
- 02Sort by newest, oldest or breed
- 03Chat and push notifications
- 04Complete dog profile with photos
2.7%
A planned mating gets a calculated inbreeding coefficient over five generations — so you see the relatedness before you decide.
Example: the combination above sits safely below the recommended 6.25 %.
Five puppies drawn in white on blue, from construction lines to finished engraving.
The litter
From mating to a registered litter
01
Day zero
Enter the mating date and ProBreed works out the due date and reminds you the week before.
02
Week by week
Weight, worming and notes per puppy. The curve is drawn for you while you weigh.
03
Handover day
Buyer, contract and vet check attach to the right puppy. No loose notes left on the counter.
01
Day zero
Enter the mating date and ProBreed works out the due date and reminds you the week before.
02
Week by week
Weight, worming and notes per puppy. The curve is drawn for you while you weigh.
03
Handover day
Buyer, contract and vet check attach to the right puppy. No loose notes left on the counter.
Pricing
Simple, with no lock-in
Creating an account is free. To be seen, advertise and calculate inbreeding you choose Pro or Kennel — monthly, no lock-in.
Free
Free
forever
For those who want to explore ProBreed and see what is there.
- Create an account
- Browse listings
- Search by breed, sex and region
- Save favourites
- Contact breeders
Pro
Most popular129 SEK/mo
monthly, cancel any time
For active breeders who want visibility and listings.
- Everything in Free
- Unlimited listings
- Complete dog profile
- Advanced filtering
- Chat with other owners
- Notifications for new messages
- Inbreeding calculation
Kennel
299 SEK/mo
for established kennels
For kennels building a brand and wanting to be seen first.
- Everything in Pro
- Your own kennel profile page
- Verified badge
- Priority placement in search
- Statistics and insights
- Several users per account
- Litter management
Payments will be handled via Stripe or Klarna directly on the site. Subscriptions open once accounts are in place — get in touch and we will let you know as soon as you can sign up.
About us
Structure, transparency and access.
I am a dog owner, and dogs have been a natural part of my life for as long as I can remember. In the picture is my dog Cool, a German shepherd who means a great deal to me and who also reflects my commitment to purebred, healthy dogs.
Read more
Ready to find the right match?
Browse the stud animals, read the pedigree and get in touch with the owner directly.
We are building ProBreed into a full-scale app here on the site.